ABOUT
On my mother’s side of the family, the winemaking profession has been passed down for several generations. Somewhat removed from the world of winegrowing, I grew up in the north of France, while spending my summers in Provence at the family estate. It wasn’t love at first sight, but like all great love stories catches up with us, years later I started my own with wine. From harvesting to marketing, I’ve discovered many facets of wine with passion, and I want to continue by achieving excellence.
THE BEGINING
My passion for wine began in the commune of Pierrefeu-du-var on my family land. A 14-hectare vineyard nestling in the heart of the Massif des Maures, where I spent my summers. The Domaine de la Portanière instilled in me the values of sharing, knowledge and heritage, to which I remain firmly attached.
THE HARVEST
If you want to understand wine, you have to get out there, get away from books and theory, and meet people who are passionate about wine, and explore other wine cultures.
So I headed east to immerse myself in the birth place of wine : Georgia and its thousand-year-old vineyards.
These few weeks of harvesting brought out in me the idea of « terroir ». I was able to feel and understand the physical commitment required to produce a wine of excellence using techniques specific to a particular culture.
THE VINEYARDS
Wine crosses borders. In France, it’s an integral part of our culture and heritage, of which I’m a proud ambassador!
I was given the great responsibility of putting my knowledge to the service of a vineyard by creating an export department and implementing a sales strategy. More than a sales force, I was the face and representative of the estate. This experience taught me to understand and master the international regulations involved in shipping wine, negotiating with partners and, above all, intercultural communication.
I was also able to put into place, a strategy to revitalise the vineyard by getting involved in the wine tourism side of the estate.
THE WINE CELLAR
Nothing teaches you more than being a wine merchant. For two years, I’ve been able to broaden my knowledge and pass it on to others. By combining a passion for wine, managing a 360° sales outlet and learning about customer relations, I was able to establish a solid strategy and master the fundamentals of the business.
The opportunity to pass on my knowledge to others came to me during regular Masterclasses that I organised. These were key moments for me, because wine is, above all synonymous with sharing and conviviality.
At the same time, I learned to master concepts and tools such as CRM software, SEO, stock management, etc.
THE EUROPEAN WINE ROAD
Learning by seeing with my own eyes and learning from others, that’s what I set out to do for several months. So I set off on a European wine trail to understand, learn and, above all, study.
First Spain, then Italy, and Portugal, criss-crossing the vineyards to meet winemakers, learn new techniques and immerse myself in different winemaking traditions. When I returned to France with my certifications in hand, I never stopped improving my skills and knowledge with the WSET 2 and 3 certifications.
THE EXCELLENCE
When you get to know a product well, you want to get even more involved. I once again had the oportunity to work in a « wine cellar », this time specialising in the sale of ancient vintages and great French wines. This first experience in the luxury industry allowed me to become familiar with more prestigious clientele and gradually developing an appreciation for exceptional products.
I also had the opportunity to develop the communications and events side of the business, while remaining as faithful as possible to the DNA of the « Maison » and the expectations of a clientele of the highest standing.
CONTACT ME
- Phone : +33 6 24 07 11 25
- Email : monclus.pauline@gmail.com
- LinkedIn : Pauline Monclus